Barbadian singer and songwriter, Robyn Rihanna Fenty would not be sitting on the front row at New York Fashion Week 2016.
The reason is that she would be backstage showcasing her new collection for Puma.
Following her gig as Creative Director for Puma, this showcase is highly anticipated.
According to Leadership, the news was announced yesterday when Rihanna tweeted a link to an auction page which offered front-row tickets to the showcase as one of the prizes.
Although she did not mention the show explicitly, the lot shares some information about the forthcoming event called Puma By Rihanna.
The show will take place on February 12 – and will no doubt be watched by rafts of her famous friends as well as the lucky auction winners.