Sugar Daddy

At first it seemed like a bit of fun – dating sugar daddies to help pay off some university debt. A short-term fix.

But at the age of 19 Jessica Hyer soon became reliant on the money she earned having sex with older men.

Now 24, she has a strong warning for other teenagers and women who might fall into the same trap. She said: ‘The way sugar daddy dating has been glamorised is problematic.

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There are vulnerable girls and there are under-age girls who lie about their age on those websites.


‘Don’t get me wrong, there are some girls who love it and have successful relationships with men on there. All the power to those.

‘But the ones who need support, and have had awful experiences like myself, that’s what is important to me.

‘People shouldn’t think it’s all rosy and glamorous because it’s not.’

Jess grew up in Burnley, Lancashire, on one of the most deprived estates in the country but left home and supported herself in Manchester from the age of 16.

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She went on to study English and Drama at university but after a year she was £1,500 overdrawn and owed friends cash.

Her waitress job didn’t pay the bills so when an advert for a sugar daddy website popped up on Facebook she decided to sign up.

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She said: ‘When you look at the page there’s an image of a young attractive man.

They make you think that these men are mentors and that they are going to help you with your career, men who don’t view you in a sexual way.

‘When really, sex is usually the end goal.’ Jess soon discovered sugar daddy dating was a far cry from the stereotypical image of being lavished with gifts and long-term support.