Kanye West's "DONDA" smashes Apple streaming all-time record

American rapper, Kanye West, has smashed the Apple Music Global Livestream record with his event at Mercedes-Benz Stadium in Atlanta after 3.3 million viewers tuned in on their screens for the launch of his latest album, “DONDA”

This is way more than the previous record set by Gucci Mane and Jeezy in their highly-anticipated Verzuz battle earlier last year at a reported 1.8 million viewers.

Kanye West's "DONDA" smashes Apple streaming all-time record

The DONDA streaming was a one-time deal, meaning it aired live for people to stream, but hasn’t gone back up on Apple for people to watch again.

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This means that the 3.3 million views happened exactly during the album listening and may have been more if the video remained on Apple Music for people to watch.

Kanye West's "DONDA" smashes Apple streaming all-time record

According to TMZ sources, once Kanye releases Donda, which is projected to drop August 6, the Atlanta performance will be posted to Apple for fans to watch again.

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